Fleuroselect is an industry group for the ornamental plants industry, established in 1970. It judges new varieties, and works to protect and popularize them. Varieties entered for judging are cultivated at over 30 test sites around Europe and evaluated for newness and marketability, and award winners are selected. Particularly outstanding varieties from among the award winners are awarded a Gold Medal, and they are displayed at over 50 public gardens in Europe, America, and Asia in order to increase awareness among amateur and commercial gardeners.